Pierre Augustin Rose Opens Its First Gallery in New York

Parisian design label Pierre Augustin Rose has officially landed in the U.S. with the opening of its first permanent gallery at 224 Centre Street in New York’s SoHo neighborhood. Occupying the fourth floor of the historic Odd Fellows Hall – formerly the studio of fashion photographer Mario Sorrenti – 6,000-square-foot space is a refined expression of the brand’s aesthetic and marks a significant milestone in its international expansion.

Founded in 2018 by Pierre Bénard, Augustin Deleuze, and Nina Rose, the brand has become synonymous with sculptural silhouettes, historical references, and a fresh take on modern classicism. Their debut New York gallery offers an immersive glimpse into the trio’s creative universe – part showroom, part salon, and entirely faithful to their Parisian roots.

The interiors combine historical character with minimalist purity. Whitewashed brick arches, flowing curtains, and made-to-measure elements – including Lupia’s own modular sound system and architectural console – create a calm, timeless backdrop for the collection.

The gallery presents the full range of Pierre Augustin Rose’s designs: seating, tables, cabinets, lighting, and outdoor pieces. As in their Paris showroom, contemporary works are shown alongside rare antiques sourced by the founders, selected to spark visual and historical dialogue. At once functional and poetic, each object reflects the brand’s distinctive blend of 1930s Scandinavian restraint, Empire-era elegance, and mid-century modern warmth.

This opening represents the brand’s commitment to a growing international presence. Set in SoHo, one of New York’s most design-forward districts, the new space cements Pierre Augustin Rose’s presence on the global stage.

Now in New York: 224 Centre Street, 4th Floor.